Fashion & beauty UGC

Show your work.
We'll help with the rest.

The fashion and beauty UGC platform that welcomes beginners — no follower count required.

Free sign up, no credit card required.

The creator market in numbers

  • 93%

    of brands already work with creators in their campaigns

  • 11x

    more ROI than traditional media in creator-led campaigns

  • 69%

    of consumers trust creators more than ads

Sources: Influencer Marketing Hub (2024), Nielsen and Matter Communications.

How it works

From sign up to UGC delivered, in three steps.

  1. 01

    Create your profile

    Tell us who you are: your fashion and beauty niches, your channels, your style. No follower requirements, no hoops.

  2. 02

    Find campaigns

    Real brands post briefs. Browse the ones that match you and apply in seconds, right from your phone.

  3. 03

    Capture and deliver

    Record, upload, get feedback. All in one place — no lost DMs, no spreadsheets.

Why CAPTU

Start even without followers.

Here, fashion and beauty brands value people who can shoot, talk and showcase the product — not just those with 100k followers.

  • Brands pay for content creation, not your reach.
  • Free learning track: scripting, lighting, editing — from zero to your first UGC.
  • First-opportunity program for creators just starting out.
I started with no one following me. Today I've done three fashion collabs and I earn doing what I love most.

Bia Moreira

@biamoreira, beginner creator

Who's already here

Creators who started from zero.

Less than 500 IG followers, but already closed 3 campaigns. CAPTU gave me my first yes.

Bia Moreira

@biamoreira

I was lost in brand DMs. Here everything is organized — clear briefs and fast feedback.

Júlia Tavares

@juliatavarees

The learning track taught me lighting and scripting. I now shoot better from my closet than people with a studio.

Mari Andrade

@maridoandrade

I thought UGC was just for the famous. In two weeks I had my first skincare collab.

Lara Souza

@lara.s

FAQ

Frequently asked questions.

Your next fashion collab starts here.

Free sign up. No credit card. No follower requirements.